Privacy Policy
1. Who We Are
This Privacy Policy applies to True Liberty AB ("True Liberty", "we", "us", "our"), a Swedish limited company providing B2B sales advisory and consulting services. Our registered office is in Stockholm, Sweden.
Contact:
True Liberty AB
Stockholm, Sweden
Email: peter@trueliberty.se
Phone: +46 70 686 02 30
True Liberty AB is the data controller for all personal data processed in connection with our website and services.
2. What Personal Data We Collect
We collect only the personal data that is necessary to provide our services and communicate with you. This may include:
- Contact information: name, email address, phone number, company name and job title — provided when you contact us directly or book a call via Calendly.
- Communication data: the content of emails, messages, or enquiries you send us.
- Usage data: anonymised information about how visitors use our website (page views, referring pages, browser type) collected via cookies — only with your prior consent where required.
- Scheduling data: calendar and appointment information when you book a meeting via our Calendly integration.
We do not collect sensitive personal data (e.g. health, political opinions, ethnicity) and do not knowingly process data relating to children under 16.
3. How We Use Your Personal Data
| Purpose | Legal Basis (GDPR Art. 6) |
|---|---|
| Responding to enquiries and booking discovery calls | Art. 6(1)(b) — performance of a contract / pre-contractual steps |
| Delivering advisory and consulting services | Art. 6(1)(b) — performance of a contract |
| Sending service-related communications | Art. 6(1)(b) — performance of a contract |
| Complying with legal obligations (e.g. accounting, tax) | Art. 6(1)(c) — legal obligation |
| Improving our website and services | Art. 6(1)(f) — legitimate interests |
| Cookie-based analytics and tracking (where applicable) | Art. 6(1)(a) — your consent |
We do not use your personal data for automated decision-making or profiling.
4. Cookies and Tracking
Our website uses cookies to function correctly and, where you have given consent, to help us understand how visitors use the site. You can manage your cookie preferences at any time using the cookie consent banner displayed when you first visit the site.
Categories of cookies we use:
- Strictly necessary: Required for the website to function. Cannot be disabled.
- Analytics: Help us understand visitor behaviour in aggregate, anonymised form. Only set with your consent.
- Third-party (Calendly): When you use our booking widget, Calendly may set its own cookies subject to Calendly's Privacy Policy.
Our cookie consent solution is provided by Iubenda.
5. Who We Share Your Data With
We do not sell, rent, or trade your personal data. We may share data with:
- Calendly Inc. — for meeting scheduling. Data processed in accordance with their Privacy Policy.
- Email service providers — to send and receive business communications.
- Professional advisors — accountants, lawyers, where required for legal or compliance purposes.
- Authorities — if required by law (e.g. Skatteverket, Swedish courts).
Where third parties process data on our behalf, we ensure appropriate data processing agreements (DPAs) are in place.
6. International Data Transfers
Some of our third-party service providers (including Calendly) are based outside the European Economic Area (EEA). Where data is transferred outside the EEA, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses (SCCs) or adequacy decisions. You can request details of these safeguards by contacting us.
7. How Long We Keep Your Data
- Client and contract data: 7 years after the end of the business relationship, in accordance with Swedish accounting law (Bokföringslagen).
- Enquiry and correspondence data: Up to 2 years after your last contact, unless a business relationship is established.
- Scheduling data: Retained for as long as reasonably necessary for business records, typically up to 2 years.
- Cookie/analytics data: As specified in our cookie policy — typically 13 months or less.
8. Your Rights Under GDPR
As a data subject under the GDPR, you have the following rights:
- Right of access — request a copy of the personal data we hold about you.
- Right to rectification — request correction of inaccurate or incomplete data.
- Right to erasure ("right to be forgotten") — request deletion of your data where there is no legal basis to retain it.
- Right to restriction — request that we limit how we process your data in certain circumstances.
- Right to data portability — receive your data in a structured, commonly used format.
- Right to object — object to processing based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at peter@trueliberty.se. We will respond within 30 days. There is no charge for exercising your rights unless requests are manifestly unfounded or excessive.
9. Right to Lodge a Complaint
If you believe we have processed your personal data unlawfully, you have the right to lodge a complaint with the Swedish supervisory authority:
Integritetsskyddsmyndigheten (IMY)
www.imy.se
Box 8114, 104 20 Stockholm
+46 8 657 61 00
We would however appreciate the opportunity to address your concerns before you approach the authority.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. Our communications are encrypted in transit (TLS/HTTPS). Access to personal data is restricted to those with a legitimate business need.
11. Links to Third-Party Sites
Our website may contain links to third-party websites (e.g. LinkedIn, Calendly). We are not responsible for the privacy practices of those sites and encourage you to review their own privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page will be revised accordingly. Material changes will be communicated via the website. Continued use of our website after any changes constitutes acceptance of the updated policy.
13. Contact Us
For any questions about this Privacy Policy or how we handle your personal data, please contact:
True Liberty AB
Email: peter@trueliberty.se
Phone: +46 70 686 02 30
LinkedIn: linkedin.com/in/petertigerman